描述

為什麼企業需要CMS軟體

自行撰寫

•缺少數位行銷敏感度

•內容作者和數位行銷人員不容易使用與管理

•跨網站和平台一致性問題

•行銷團隊必須仰賴MIS的協助下才能進行網站內容建立或修改

•不同開發團隊所設計出的架構及UI不盡相同，會有磨合期

•無法衡量和分析網站設計或特定內容對轉化率的影響

•擁有用戶的數據，但不能整合和採取行動

使用CMS(Content Management System)

•數位行銷敏感度保持最前線

•易於進行網站內容管理及建立

•消除跨網站和平台一致性問題

•行銷團隊不須倚賴MIS即可自行維護及修改網站內容

•不用擔心人力替換產生的後遺症

•易於控制成本，並減少人力重複開發

企業使用 Sitefinity 的好處是 ?

提供直觀，基於瀏覽器，集中式管理內容和資源

從一個介面集中管理多個子網站

提供搜尋引擎優化、網站流量追蹤分析

易於控制成本，並減少人力重複開發

便於與企業內部應用程式界接與應用

易於發展不同語言與子品牌網站建置

提供開箱即用的連接器，如SharePoint，MS Dynamics CRM，Marketo

與Visual Studio完美結合，允許開發者修改模板、小工具、主題等元件

將程式和專案儲存在同一個地方，允許小元件、主題、模板和模塊透過一次點擊部署到任何地方

開放API支援Sitefinity能連接到不同的應用程式 (如：推特、Facebook、部落格等)

實際運用案例

Gatorade 運動補給品 (http://www.gatorade.com/)

目標：優化原有的Adobe Flash行銷網站

客群：經常使用的青少年族群

優點：

• 隨處可見該網頁

• 線上進行品牌及活動廣告投放

• 由行銷團隊主導

Air Asia 馬來西亞航空公司 (https://www.airasia.com/in/en/home.page?cid=1)

目標：

• 減少為了促銷花費的前置時間至少50%

• 支援至少34種語言

結果：

• 在前三個月實施6,000個促銷活動，8,600頁和3,700個媒體項目

• 使用多語言功能在新市場開闢新的收入來源

Pepsi 百事可樂 (http://www.pepsico.com/)

目標：完成亞太區超過300個跨品牌及國家的網站建置

結果：

• 通過一個平台上進行標準化開發及託管，升級，降低TCO

Hello Bank ! (https://www.hellobank.be/ )

100% 數位行動銀行

地點：歐洲

目標：年經族群使用手持裝置

結果：

• 高效率、個人化體驗

• 支援高度安全性架構

網頁內容管理

WEB CONTENT MANAGEMENT

Engage, Convert and Retain Customers Across the Entire Customer Lifecycle

Content Management

Engage your audience with thoughtful, relevant content. Your marketing team can create and manage content faster and easier than ever before with inline drag-and-drop editing, requiring no help from your web team.

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CASE STUDY

Tata Global Beverages improves the user experience for 17 websites, saves £250,000

Experience Management

Increase conversions and generate more leads with 1:1 conversations with your customers. Create, preview and deliver personalized experiences at a massive scale with amazingly easy to use tools. Analyze and optimize the experience with the help of contextual analytics and A/B testing solutions.

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Digital Commerce

Increase revenue with a personalized, connected experience between your website and online store. Easily manage your product catalogs, price lists, shopping cart and checkout process. Connect to cloud services for accurate real-time tax and shipping rates. Integrate with your ERP and other business systems to improve and automate inventory management, order fulfillment and customer support throughout the product lifecycle.

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CASE STUDY

Haworth: Online Store Traffic Skyrockets 438% with Telerik Sitefinity

Digital Experience Channels

Connect with your customers and deliver consistent experiences across the web, email, mobile and social media. Make the most out of a multichannel, mobile-first world to win and retain customers who may start their journey on a mobile device, reading an email that leads them to a responsive landing page on your website.

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CASE STUDY

BASF Care Creations: Developing a Website Optimized for Any Device

Enterprise Deployment

Create a truly global solution that provides consistent experiences and unmatched performance across brands, regions and languages. Reduce maintenance and hosting infrastructure by managing multiple websites from a single platform. Reduce time to market and deploy changes faster with content and code synchronization between websites and environments.

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CASE STUDY

FARO Technologies – how Sitefinity helps this world-leading technology specialist talk to customers in 15 regions and 12 languages with one voice

System Integrations

Bring all your customer information together, and use your web content management system as the primary system of engagement to create and deliver a cohesive customer experience across websites and digital channels. Easily share data between Salesforce CRM, Microsoft Dynamics CRM, Marketo, Microsoft SharePoint and other systems.

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CASE STUDY

IC Group – How Sitefinity Transformed a Company’s Entire Business Model, Saving 90% on Development Tasks

Development Platform

Grow your business on a platform that gives you flexibility to innovate, address change and deliver results to meet your objectives. Build custom websites, portals and applications to your specific requirements, using your favorite technology and developer tools from Microsoft, Telerik® by Progress and others.

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CASE STUDY

Tata Global Beverages improves the user experience for 17 websites, saves £250,000

Progress Sitefinity CMS系統(網頁內容管理平台)

描述

實際運用案例